The web designer may think that his work is over once he/she has designed the website but is the website perfect or complete? The website design can be complete if the business that it promotes is complete or never going to change in the future. This is not possible. On the contrary the business identity goes on evolving and the changes affect the website too. So the website needs to be updated and upgraded according to the situations. Despite the web designer’s claim the website is never complete. After the web designer’s work is completed he/she needs to hand over the website to the website owner. It depends on the website owner whether to give the job work of website maintenance to the first web designer or some other web designer.
The style guide plays a crucial role when the website is being delivered to the website owner. Some of the crucial aspects that highlight the importance of the Style Guide are as follows.
• Delivery of the website to the website owner looks very professional when the style guidelines are also delivered.
• The website owner gets a readymade guide that is easy to refer if there is any confusion for him/her.
• The style guide shows what work you did and how you did it.
• If some other identity brings some changes into the website you have a proof about what it was like when you prepared it and delivered it to the website owner.
• The website owner comes to know about how much effort you have put in the website. This prevents the website owner from underestimating and undervaluing of the brand, message and design.
Inclusions of Branding Guidelines:
• Some of the prominent aspects included in the branding guidelines are as follows.
• The guidelines should be kept as short and simple as possible.
• Most of the people are least interested in going through the details and just scan through the pages having pictures. This is why the guidelines should be as clear as possible.
• The first sentences of the paragraphs should be attractive because first impression is the last impression.
• The photographs or images that you choose to be included in the guidelines should be chosen carefully and of relevance.
• The variation in logo should be made available and its minimum size should be clarified.
• Usually when the size of the logo along with the tagline is very small, it becomes illegible and so the minimum size should be specified in the guidelines.
• The guidelines should mention the colors that are allowed for the logo so that consistency as well as flexibility is maintained simultaneously.
• The changes not allowed in the logo should also be clearly mentioned.
• The white space or the negative space can be used constructively for highlighting the attention towards things of vital importance.
• The list of colors and the color palette should be mentioned. The time and place of use of the primary colors and the secondary colors should also be specified.
• The guideline should include the details about the typeface to be used.
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Tags: Los Angeles Web Designers, Professional Web Design, Website Design
